Variable data printing (VDP) combines the power of your database with the effectiveness of CityPOSTs’ variable technologies and high-quality digital printing to successfully connect with prospective customers and key stakeholders. VDP automates the direct mail process so that each direct mail piece can look as if it’s been expressly designed and printed for a single person. Targeting each recipient with a personalized message and unique imagery that strike an immediate connection allows Clients and Marketing departments to build lasting relationships and significantly increase response rates. The potential for variable data printing is limited only by the imagination of the creator.
The laser printing technology that CityPOST use is built for high speed, high volume and high quality printing. The machines we have give us the capacity to turn around work quickly and deal with the seasonal peaks we encounter.